When you stick with a company for 22 years, you see a lot of changes. I was disappointed when founder, Horst Rechelbacher, sold his beloved company to Estee Lauder back in 1997. While they have made technological advances over the years, I began to question some of their misleading advertising. For all of the wonderful Ayurvedic and environmental principles that Aveda touts, there are simply way too many unnatural and potentially dangerous ingredients in their products. I've been making exceptions with this brand for too long! Unfortunately, their fragrances (in both my hair care and perfume) had become my signature scent and I wasn't ready to let that go. Until yesterday.
Imagine my surprise when I learned that Rechelbacher started a new company (in 1994, nonetheless!) called Intelligent Nutrients. Why I am only just now learning about this is beyond me, but from what I gather, it seems that he was under a pretty extensive non-compete with Estee Lauder. In the meantime, he's been developing this new line of products based on many of the same principles that Aveda was founded on, but without the mixed message of using questionable ingredients. His new company is focused on making truly plant-based, food grade, pesticide free, organic products. Can I get an "AMEN?" My loyalty has left the building!
I had to hold myself back from buying one of everything. I liked the packaging, the aromas (very reminiscent of Aveda), but mostly the organic and thoughtful ingredients. I started with the Certified Organic Anti-Aging Serum and the Certified Organic Lip Delivery Nutrition. (I'll be sure to let you know what I think.) And I will absolutely be purchasing one or more of their perfumes. They also supply a whole slew of other products for hair care, skin care, aromatherapy, baby/maternal care, nutritional supplements, home products, even pet care. Hold me back, people!
Intelligent Nutrients can be found at: Whole Foods, Barneys or online.
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PS. I found an interesting article in the Telegraph all about Mr. Rechelbacher, the history of Aveda and his current mission with his latest venture. Read it [here.]
6 comments:
your going to like what i've been working on ;) i feel the same about aveda. i'm going to have to check this company out. from starting to work on some fragrances i do know that some of the stuff aveda uses is because of state regulations that date back to the prohibition, which sucks when you want to make something that is food grade and preserved without anything that would do harm. it seems some states still want to do harm if you decide to drink your beauty products.
I've had a love/have relationship with Aveda for that exact reason. I had no clue about this line! Thanks for the heads-up. I'm definitely going to have to check it out. Unfortunately, the nearest Whole Foods is about 2 1/2 hours away. It's beautiful living up here, but when I want to get product? Annoying.
oh! i've been into trying new products for my face lately and i've been using http://oneloveorganics.com/ and i really like their waterless balm and serum - maybe you would like it, they are not the cheapest products but a little goes a long way and the packaging is nice!
but i am going to have to look into IN!
I need a little lip delivery solution ;) (sorry, couldn't resist).
I worked for Estee Lauder back in the early 90's. It's a total machine or tool. whichever you want to choose.
@Desi: I can't WAIT to hear what you are working on.
@Salt+Pine: You can still order it online!
@Jennifer: I have heard of One Love Organics but never tried it. Will have to keep an eye out.
@Erin: ;)
@Gbuns: I didn't know you worked for them! That's funny.
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